Earlier fashion was, well, just fashion, but now with great observation and awareness, we have realized things aren’t that simple. For starters, the terms fast fashion and slow fashion have replaced the previous fashion malarkey, and have enlightened consumers and manufacturers alike, on a whole new world of glitz and glamour.
Except it’s not all glitz and glamour. The new vogue is minimalism. The rising tide of minimalism has accentuated a smoother transition. Slow fashion is slowly but steadily replacing fast fashion. Do you know the difference?
What is it, Fast Fashion?
True to its name, fast fashion has a pace that often conglomerates also find difficult to keep up with. In the blink of an eye, one collection replaces the other, inspired by the latest trends, celebrities, designers etc.
Not only are the products made with low quality fabrics, but because of the speed with which clothes are produced and manufactured, there is a massive exploitation of resources and labor. The environmental impact is unprecedented: chemical fibres like polyester emit significant levels of CO2 during production, and other harmful substances released are responsible for water pollution, since they are released into the oceans as microplastics.
Since prices are low, people buy more. And so the cycle continues.
Did you know that on average about 40% of our clothes rot away in piles in our closets, only to find them in the garbage approximately 3 years later. It’s not just you, it’s the rest of the whole world too. Well, almost. A large chunk of the population, after witnessing firsthand the repercussions of indulging in this kind of a lifestyle, has vowed to commit to conscious consumption, and it couldn’t come at a better time.
What is Slow Fashion?
Slow fashion in simple terms is the very antithesis of fast fashion.
It is a wiser, more sustainable approach to consumption and production. Brands that devote themselves to the slow fashion movement, take stringent provisions to ensure the high-quality material of the fabric being used, giving utmost priority to recycled textiles and biodegradable fibres.
Since all eyes are on the quality of the fabric, these garments end up lasting for years, without a compromise on the fit, shape, or colour. Now that you don’t need clothes, your wants will reduce too.
To shorten supply chains, production is frequently done with local firms. Local manufacturing partners (usually in affluent nations) pay much higher wages and provide better working conditions than manufacturers in poor countries.
However, slow fashion isn’t just about producing clothes organically, it also applies to thrifting, donating, sharing – clothes that are exchanged rather than tossed in the trash, preventing the unnecessary burden to landfills.
Summing it all up…
When collating slow fashion and fast fashion, price isn’t the only factor to take into consideration. While on the one hand fast fashion provides a wider range of clothing items made at the cost of humanity and the environment, slow fashion promises more durable and considerably comfortable clothes.
Labels associated with the slow fashion movement have increased in the recent past, and the options available to conscious consumers are in abundance now. With Zeruri, the idea of menswear has been revolutionized – with stylish designs that can make a statement while still paying homage to basics. We make clothes for men for whom the right fit is fashion; for whom ignorance is no longer bliss.
We’re changing with the times. Come ride the tide with us.