Sustainable fashion brands design clothing with the utmost consideration for mankind and the environment, minimising environmental effects whenever possible. The ultimate goal is to create a system that functions without having a negative ecological impact.
Sustainable fashion utilises recycled fibres, which goes a long way in preserving natural resources, and reducing carbon footprint since there is no chemical treatment or wastage of water involved.
Ethical fashion also advocates creating economic opportunities for vulnerable sections of society, while ensuring humane working conditions including fair wages and health care. It may be hard to fathom, but a lot of brands that you probably shop from are guilty of exploiting their workforce and indulging in what is known as ‘modern day slavery.’
Lastly, sustainable fashion isn’t only beneficial for the environment, but also for our personal well-being. Some of the chemicals used by fast fashion brands are hazardous to our health, as our skin absorbs everything we put on it, including toxins from our clothing. Always wash new clothes before wearing them for the first time, and look for labels like OEKO-TEX®, GOTS®, or BLUESIGN® that indicate chemical content certification. But with sustainable clothing, that makes use of organic fabrics, you never have to worry about ailments that result from exposure to toxins.

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