The first milestone is sustainable fashion history was in the 1980s with the origin of the World Fair Trade Organisation to help combat poverty, climate change and injustice. Since then, there has been significant development in this field. In 2007, Kate Fletcher, coined the term “slow fashion” to put a name to the movement that was committed to providing good quality clothes while ensuring it was not done at the cost of poor labourers, and even the environment.
Up until 2015, more organizations began highlighting the need for change and the inevitable switch to slow fashion. The documentary ‘The True Cost’ exposed the dark side of the fashion industry including the social and environmental costs.
With the rise in the usage of social media, the slow fashion movement has largely shifted online, and this has encouraged conglomerates and small-scale homegrown brands alike to employ sustainable means of production and distribution for the greater good of the planet.

Leave a comment

×